For Product marketers

Message Testing for Growth Stage B2B SaaS Startups

I help you stress-test your messaging in 2 weeks without red tape or additional budget, so product marketers can finally link revenue to the hard work they've been doing on messaging.

The problem

Only 25% of product marketers have a structured process
to test their messaging

Product marketers don’t have the influence to stop stakeholders from tweaking messaging, the process to track and improve it effectively, or the bandwidth to get objective data. You're guessing the performance of your messaging by not testing it

  • Messaging is the most expensive part of your GTM, but it’s impossible to know if you’re not tracking it properly.

  • Even if you’re trying to create crisp messaging, product marketers lack influence internally, and you often have endless debacles with VP of sales or founders to put your point across.

  • Which create generic messaging, that you don’t know if your ICP is resonating with, which makes it impossible to show revenue impact on top of everything else on your todo list

The promise

Start linking your hard messaging work to revenue

Become the subject matter expert of messaging by following a structured process to follow its performance

  • Get drastic messaging improvements within 2 weeks, under a $2,000 testing budget

  • Show direct ROI (Return On Investment) from improving messaging and the money lost by not doing it

  • Link objectives and key results to your messaging improvements efforts every quarters

The Process

Never experience "messaging by committee" ever again

Messaging takes the most time out of PMMs, but is the hardest to validate. It doesn't have to be that way. If you're not message testing, you're missing an important piece of the process.

By getting the starter pack, you'll received:

  • A playbook to follow all of the steps to message test accordingly

  • Your personal message testing workbook

  • An email course showing you step-by-step details to track and fix your messaging

Stress-test your messaging in 2 weeks without red tape or additional budget

Download my message testing starter pack
Inside my FREE 4-day email course, I’ll show you how:

  • Align stakeholders on the objectives without having them meddling on messaging

  • Build your message testing infrastructure based on your marketing budget and channels

  • Setup a data gathering process to get practical significance and run 2-week message testing sprints

  • Plan a quarterly improvement system to validate your messaging uplift with customers and prospects