For Sales-led B2B SaaS startups
Get to message-market fit
in 8 to 12 weeks
48% of startups fail because of no market needs—the right messaging helps you fix that. We are a message-testing service that tracks, creates, and improves marketing messages for B2B SaaS startups trying to grow over 1M ARR.
If you're struggling to connect your product with your audience, this is for you.
Who is this for?
Messaging is a crucial foundation for your product marketing, but if you're not prioritizing it, everything else will just be meh.But even if you do, you will still have to deal with:
Measuring messaging is tough and relies mainly on ad hoc feedback from sales, which doesn't give the whole picture
Most B2B SaaS don't know what their value prop truly is, and the current methods fail to capture it's performance
Messaging iteration is too reactive and slow—your market is constantly changing, moving slowly is a death wish
As a messaging strategist and product marketer, I've seen too many B2B startups fail at that task because it's incredibly hard.They hope to get lucky while testing different messages, but most of them don't have a process or are unsure of where to look.
My goal is to make you stop wasting time testing messages without a core measurement strategy or data-backed messaging.
Here's some results our clients got with us 👇
Case Study #1 - B2B Hardware
From 5 to 12 demos a month
Philippe kept second-guessing his messaging, with no results to show for it. We've spoken to his past clients, defined his key messages, and ran a couple of message-testing campaigns. He went from a mere 5 demos a month to 12 in just a few weeks.
Case Study #2 - Saas security
23% increase in reply rate in 2 weeks
Justin spent months with crickets in his LinkedIn DMs. We've redefined his ICP and nailed down his value proposition. He went from 7% to 30% reply rate on his cold DMs.
If you want to:
→ Show urgency to why prospects should buy your product this quarter→ Create a perceived value that fits your product's amazement→ Water down your dry pipeline to impress potential investors→ Create copy that feels like you’re reading their mind→ Differentiate from your intense market competition→ Get replies and meetings booked
How it works
Weeks 1-2: ICP Data, starting MMF score and 90-minute workshop
Weeks 3-6: Identify sprint priorities, pick velocity and start message-testing
Weeks 7-10: Rescore MMF, scale or improve sprints, set new budget and copy
Weeks 11-12: Restart the loop, run new sprint, and rescore MMF
How much does it cost?
Pricing
Start at
$500 /week
Most messaging strategists charge $20K + for workshops. This is fine but the outcome and pricing aren't the best for B2B SaaS startups. Our pricing does NOT include the tech stack and ad budget (~2K) and lasts for a minimum of 12 weeks. The tests' velocity and internal ICP knowledge will influence the length of our service.
How do I know if it's for me?
This is for you if:
You're trying to make your message stick
You have success stories with quantifiable social proof
You are running marketing campaigns and don't like the results
You are trying to launch a new feature on a specific market
Your marketing is unstructured and pipeline results varies
You are using a mix of channels and tactics in your marketing
You can cover the budgeting cost of $2000 to test
This is NOT for you if:
You’re looking for instant results without testing
You’re unwilling to invest in research and refinement
Your product isn’t ready for market yet
You don’t have any existing marketing or customer feedback
You aren’t open to adjusting your strategy based on data
You have no budget for marketing services
Why work with me?
Most messaging strategists will charge $20,000 for workshops, which is fine for scale-up but what about startups?I was a solo marketer x4, interviewed 25+ product marketing experts on our podcast We're Not Marketers and I've helped 30+ companies to go to market.I build the messaging foundation time and time over. I have a background in running growth marketing at startups and the strategy angle of product marketing.But most importantly, I believe that message-market fit is your key to getting over 1M ARR as a B2B SaaS startup.
And if you're not ready, you can always grab my resources and template here 👇
The MMF Scorecard
This scorecard is designed to show you exactly where your messaging works, and where it doesn’t ❌This Google Sheet template will help you→ Align and grade your messaging to better improve it→ Keep your messages consistent across channels→ Benchmark and compare its performance